Verizon’s desperate bid to revive Yahoo: A Yahoo 4G phone service

An ad for Yahoo Mobile showing a man taking a picture with a smartphone, with text that says

Enlarge / Verizon's pitch for Yahoo Mobile. (credit: Verizon)

Remember Yahoo? It's back... in phone-plan form. The Verizon-owned company is trying to get customers excited with a new "Yahoo Mobile" service that combines Verizon's 4G LTE network with Yahoo mail, for some reason.

Why even put the word "Yahoo" on a re-branded Verizon data plan? Because the service comes with Yahoo Mail Pro, the ad-free version of Yahoo Mail that normally costs $3.49 a month. Yahoo Mobile also includes "24/7 Yahoo account customer service." Verizon says Yahoo Mobile has "no hidden fees" or "clingy contracts."

"We're the only plan that gives you Yahoo Mail Pro for ad-free email across ALL your devices," the Yahoo Mobile website says. (Fact check: True.)

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